{"product_id":"ionone-beta","title":"IONONE BETA (β-Ionone) – violet, wood and fruity nuances","description":"\u003ch2\u003eIONONE BETA (β-Ionone)\u003c\/h2\u003e\u003cp\u003eIONONE BETA belongs to the same olfactory family as IONONE ALPHA but develops a woodier, drier character closer to iris. In the concentrated material the cedar-like side can dominate; in dilution the violet and floral component becomes clearer.\u003c\/p\u003e\u003ch3\u003eOlfactory profile\u003c\/h3\u003e\u003cp\u003eFloral, woody, warm, dry and fruity, with nuances of violet, iris, berries and cedar. Compared with IONONE ALPHA it is less “sweet violet” and more root, wood and iris.\u003c\/p\u003e\u003ch3\u003eIn formula\u003c\/h3\u003e\u003cp\u003eIONONE BETA is particularly useful for iris, woody violet, powdery flowers and floral-woody structures. It can add depth to the heart, create a bridge toward woods and musks and introduce a fruity nuance without adding gourmand sweetness.\u003c\/p\u003e\u003cp\u003eIt is also highly effective in rose bases and classical florals when the composition needs to feel less sweet and more sophisticated. With transparent woods and musks it can build a soft but well-defined drydown.\u003c\/p\u003e\u003ch3\u003eIONONE BETA or IONONE ALPHA?\u003c\/h3\u003e\u003cp\u003eIONONE ALPHA is more floral, violet-like and fruity; IONONE BETA is drier, woodier and closer to iris. For a more immediate violet, alpha is often more direct; for a root, wood and orris effect, beta offers greater depth.\u003c\/p\u003e\u003ch3\u003eWhen to choose it\u003c\/h3\u003e\u003cp\u003eIt is particularly suitable for iris, woody violet, rose, powdery accords and florals over a woody base when an elegant, less sweet and drier signature than IONONE ALPHA is desired.\u003c\/p\u003e","brand":"La Profumiera di Venezia by Irina Vaganova","offers":[{"title":"5 ml","offer_id":52667768668487,"sku":"iononebeta-5ml","price":4.95,"currency_code":"EUR","in_stock":true},{"title":"10 ml","offer_id":52667768701255,"sku":"iononebeta-10ml","price":7.5,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":52667768734023,"sku":"iononebeta-50ml","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/9397\/5111\/files\/IMG_4204.jpg?v=1762010316","url":"https:\/\/store.profumieradivenezia.it\/en\/products\/ionone-beta","provider":"La Profumiera di Venezia by Irina Vaganova","version":"1.0","type":"link"}